Zheng Quan Ri Bao·2025-09-21 15:37Core Insights - The article highlights how traditional manufacturing, exemplified by Great Wall Motors, is seeking transformation through the integration of cultural elements, specifically from Dunhuang culture [2][3] - Great Wall Motors has launched innovative products inspired by Dunhuang culture, such as the "Dunhuang Green" color for the Tank 500 model, which has achieved significant market acceptance [2][3] Group 1: Cultural Integration in Manufacturing - Great Wall Motors is leveraging Dunhuang cultural elements as a key strategy for differentiation in a competitive market [3] - The company aims to provide products with cultural value, reflecting a shift from price competition to cultural and emotional resonance with consumers [3][4] Group 2: Global Market Strategy - Great Wall Motors is adopting a "cultural integration" approach in its global market expansion, focusing on deep local engagement rather than mere market penetration [4] - The company is actively establishing a comprehensive local presence in over 170 regions and countries, including Europe, the Middle East, and Africa, to meet local market demands [4] Group 3: Commitment to Quality and Reliability - The company emphasizes the importance of product reliability and durability, particularly in the off-road vehicle sector, as a priority for user safety [5] - Great Wall Motors acknowledges the need for improvement in product reliability to compete with world-renowned brands [5] Group 4: Industry Challenges and Opportunities - The automotive industry is facing intense competition, leading to concerns about "involution" and declining product quality due to cutthroat pricing strategies [5] - The integration of cultural elements into product development is seen as a potential pathway for the industry to escape low-level price competition and establish brand differentiation [5]