Jialong(SZ:002495) Zheng Quan Ri Bao·2025-09-21 15:37Core Viewpoint - Guangdong Jialong Food Co., Ltd. is actively adjusting its strategy to enhance product quality and expand market channels in response to the competitive seasoning market [2][3]. Group 1: Industry Standards and Innovation - The transition from extensive development to standardized, high-quality production in the seasoning industry relies on technological innovation and standardization [3]. - Jialong has been involved in drafting industry standards since 2008, addressing quality inconsistencies and helping the industry move towards standardized development [3][4]. - The company has accumulated 9 invention patents, 24 utility model patents, and 11 design patents, which have translated into market competitiveness [4]. Group 2: Brand Matrix Development - Jialong has established a multi-brand matrix to cater to diverse consumer needs, including brands like "Jialong," "Fuwei," and "Gangchu" [6]. - The core brand "Jialong" is recognized as a "China Famous Trademark," enhancing its market presence [6]. Group 3: Market Expansion and Channel Strategy - The company is expanding into the soy sauce market, which has shown significant growth, with production increasing from 575.6 million tons in 2018 to 818 million tons in 2022, reflecting a compound annual growth rate of 9.2% [7][8]. - Jialong is integrating online and offline channels, launching sales on major platforms like Douyin and Tmall to reach younger consumers while maintaining traditional retail channels [7][8].