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Core Insights - The cultural and tourism industry in China is experiencing rapid growth, becoming a new pillar industry with significant government support and policy initiatives aimed at enhancing tourism consumption and high-quality development [1][2] - There is a shift in consumer preferences towards more personalized and immersive travel experiences, moving away from traditional sightseeing [1] - Despite the growth, there are concerns regarding the quality of supply, product homogenization, and inadequate management services that affect consumer experiences [2] Group 1 - The Chinese cultural and tourism industry is recognized as an emerging pillar industry, with government policies encouraging the supply of high-quality tourism products and services [1] - Various regions are innovating in the cultural tourism sector, with initiatives like "So Close, So Beautiful" in Hebei and "Good Guest Shandong" in Shandong, showcasing diverse development [1] - New trends in tourism consumption include a preference for deeper, personalized experiences, such as folk performances and customized travel options for different demographics [1] Group 2 - There are significant challenges in the industry, including low supply quality, serious product homogenization, and a lack of management services that impact consumer satisfaction [2] - Improving the quality of cultural tourism products and services is essential for high-quality development, focusing on addressing basic infrastructure and management service gaps [2] - Differentiation in product offerings is crucial, with an emphasis on leveraging local cultural characteristics to create unique and appealing tourism experiences [2]