Changjiang Media(SH:600757) Chang Jiang Shang Bao·2025-09-21 23:02Core Insights - The New Media Cultural Blogger Conference, part of the 2025 Yangtze Cultural Arts Season, focuses on the theme of "Sharing, Integration, Innovation" to explore new paths for cultural dissemination and publishing in the new era [2][3] Group 1: Industry Trends - The chairman of Hubei Yangtze Publishing Media Group highlighted the significant impact of new media on literature and culture, noting that short videos have boosted book sales and live streaming has increased subscriptions to literary magazines [2] - The integration of new media is deemed essential for the survival and development of the publishing industry, with successful collaborations between Yangtze Literature Publishing House and new media bloggers leading to best-selling books [2] - Hubei Xinhua Bookstore Group is accelerating its new media e-commerce layout, resulting in increased influence and conversion rates [2] Group 2: Challenges and Perspectives - The president of the Chinese Contemporary Literature Research Association emphasized the importance of new media bloggers in promoting serious literature and traditional culture, advocating for a cautious approach to preserve cultural essence [2][3] - Discussions at the conference included topics such as "breaking the circle of literature," "cultural dissemination," and "AI and literary creation," with speakers acknowledging the role of new media in enhancing the reach of quality works [3] Group 3: Collaborations and Initiatives - A cooperation agreement was signed between Yangtze Literature Publishing House, the Chinese Contemporary Literature Research Association, and Tomato Novel under Douyin Group to explore cross-industry integration in literary research, author training, and publishing [3] - The conference established three awards to recognize outstanding contributors in the field of cultural dissemination, and launched the "Cultural Blogger Recommends Good Books" initiative to connect good books, bloggers, and readers, promoting nationwide reading and cultural exchange [3]