治理网络“李鬼”净化医疗科普

Core Viewpoint - The recent notice issued by the Central Cyberspace Administration and other departments aims to regulate the dissemination of medical science popularization information by "self-media" to prevent misinformation and protect public rights [1][2] Group 1: Regulation and Governance - The notice is a response to the proliferation of fake medical accounts that mislead the public and threaten the integrity of the digital economy [1] - The rise of short video platforms has contributed to the growth of the digital economy but has also led to the emergence of misleading content disguised as educational material [1][2] - The essence of the digital economy relies on trust, and misinformation undermines this trust, increasing transaction costs due to public skepticism [1] Group 2: Challenges and Solutions - The rapid development of new technologies, such as artificial intelligence, has exacerbated information asymmetry, making it harder for the public to verify the authenticity of information [2] - The algorithm-driven content recommendation system tends to promote sensational and emotionally charged content, while genuine educational content struggles to gain visibility [2] - A collaborative approach is needed to combat misinformation, including improving the certification of medical "self-media" accounts and ensuring accountability for the accuracy of disseminated information [2]