靠“政府+政策” 也靠“市场+服务”

Core Insights - The article highlights the significant progress made by Xiangcheng Economic Development Zone in attracting investments and fostering high-quality economic development through innovative招商体制改革 [1][6]. Group 1: Investment and Project Development - A total investment of 1.7 billion yuan has been allocated to the Hengwu Automotive Parts project, which focuses on the R&D and production of TOM three-dimensional forming interior and exterior parts, with an expected annual output value of approximately 3.58 billion yuan upon reaching full capacity [2]. - Since the establishment of three new招商 companies, nine advanced manufacturing projects have been successfully launched in the Xiangcheng Economic Development Zone, covering sectors such as industrial equipment, semiconductors, and automotive parts, with a notable investment of 30 billion yuan in the Zhizhi Xinhua East China headquarters project [3][7]. - The new招商 companies have facilitated the rapid establishment of projects, with the Hengwu Automotive project completing all processes from negotiation to construction in just three months [2]. Group 2: Organizational Structure and Talent - The three招商 companies consist of over 40 specialized招商 professionals, primarily selected from various government departments and through public recruitment, enhancing the expertise within the team [3]. - The companies focus on different sectors: the产招公司 targets advanced manufacturing, the服招公司 emphasizes modern service industries, and the科招公司 concentrates on high-tech and innovative enterprises [7]. Group 3: Service and Support Mechanisms - The招商 companies have implemented a "data-driven" approach to tailor investment plans for businesses, providing comprehensive support including zero-rent periods for qualifying startups in the big data industrial park [5][6]. - A shift in service philosophy has occurred, moving from merely offering subsidies to enhancing the business environment and providing full lifecycle services for enterprises [5]. Group 4: Market-oriented Reforms - The establishment of the招商 companies marks a transition from traditional government-led招商 to a market-oriented approach, significantly improving operational flexibility and efficiency [7][9]. - The new management structure emphasizes performance-based assessments and incentives for招商 efforts, fostering a competitive environment for project acquisition [8][9].