以场景创新撬动消费活力

Group 1 - Hainan cities are launching various large-scale cultural and tourism activities to boost consumption, including a 10 million yuan tourism consumption voucher in Haikou and a series of events in Sanya [1][2] - The focus on large events reflects a respect for consumer demand, emphasizing emotional experiences over mere sightseeing, with activities designed to engage visitors actively [1][2] - The upcoming Mid-Autumn and National Day holidays have prompted early planning for events, showcasing a diverse range of activities to cater to different consumer needs [2][3] Group 2 - The success of these activities hinges on creativity and uniqueness, with local resources and cultural characteristics being leveraged to create distinctive event brands [3] - The integration of local industries into these cultural activities is evident, as Haikou promotes its performing arts industry while Sanya aligns with its goal of becoming a world-renowned tropical coastal city [3] - The shift towards service-oriented and quality-driven consumption is accelerating, with events designed to create new consumer experiences and enhance the appeal of Hainan as a desirable travel destination [3]