Core Insights - The demand for dry shampoo is increasing due to rising disposable income and changing consumer preferences towards personal care products [1][5][9] - The market for dry shampoo in China is projected to reach 1.356 billion yuan in 2024, reflecting a year-on-year growth of 3.90% [1][10] - Social media platforms like Xiaohongshu and Douyin are significantly influencing consumer purchasing decisions through KOL recommendations and tutorials [1][9] Industry Overview - Dry shampoo is designed for quick hair drying and temporary oil control, utilizing ingredients like starch and hydrocarbons to absorb oil and condition hair [4][7] - The main components of dry shampoo include surfactants, adsorbents, solvents, and propellants, with starch being a key ingredient [4][5] Market Dynamics - The dry shampoo industry is experiencing a shift towards high-priced, high-value products as consumers demand better quality and functionality [1][9] - E-commerce is becoming the primary sales channel for dry shampoo, with online platforms benefiting from increased user engagement and convenience [8][16] Competitive Landscape - The market features a mix of international brands like Batiste and local brands such as Spes, with increasing competition driving innovation and product development [11][12] Future Trends - Product innovation will focus on natural ingredients and diverse functionalities, catering to specific consumer needs [13][14] - The market is expected to see a rise in personalized products targeting different demographics, including young consumers and fitness enthusiasts [15] - The integration of online and offline sales channels will enhance consumer shopping experiences, leveraging social media and live streaming for marketing [16]
研判2025！中国干发喷雾行业发展背景、产业链、市场规模、企业分析及未来趋势分析：颜值经济背景下，干发喷雾市场需求不断提高[图]
Chan Ye Xin Xi Wang·2025-09-22 01:04