Di Yi Cai Jing·2025-09-22 01:31Core Viewpoint - The trend of "deposit migration" among residents is increasing, with a significant shift of funds from traditional bank deposits to wealth management products and securities investments, driven by declining deposit rates and the attractiveness of financial markets [1][4][8]. Group 1: Deposit Trends - In August, new resident deposits increased by 110 billion yuan, a year-on-year decrease of 600 billion yuan, marking two consecutive months of negative growth [1]. - Non-bank deposits saw an increase of 1.18 trillion yuan in the same month, showing a substantial year-on-year growth despite a month-on-month decline [1]. - The trend of deposit migration is expected to continue, with an estimated scale of hundreds of billions of yuan moving into wealth management products over the next year [1][8]. Group 2: Corporate Wealth Management - Over the past year, listed companies have shown a structural change in their use of idle funds, with a decrease in the proportion of deposit products and a slight increase in bank wealth management and stock products [2]. - The total amount of wealth management products subscribed or planned by listed companies reached 3.734 trillion yuan, with 56.29% of this amount allocated to deposit products [2]. - The proportion of funds allocated to wealth management products has increased significantly, from 15.16% in the previous period to 28% in the current period [2]. Group 3: Investment in Securities - Some companies have increased their investments in secondary market stock-related products, with over 10 billion yuan invested in stock products in the past year [3]. - Companies like Liou Co. and Jilin Aodong have announced plans to invest significant amounts in securities, including new stock subscriptions and other investment activities [3]. Group 4: Market Conditions - The continuous decline in deposit rates has led to a lower yield on public deposits, with rates dropping to around 1% from over 3% in 2020 [6][8]. - The average annualized yield of bank wealth management products has reached 2.12%, creating a significant yield gap compared to deposit products [7][8]. - Asset management institutions are actively entering the corporate wealth management market, responding to the demand for safer and more liquid investment options [7][8].