保价协议成废纸? 深蓝汽车被指变相降价 董事长承诺成空谈

Core Viewpoint - Deep Blue Automotive faces backlash from existing customers due to the perceived "price drop" of its flagship model, the Deep Blue S09, which was promised to have a "one-year price guarantee" by the former CEO, but has since introduced a new version with enhanced features at the same price point, leading to claims of devaluation of existing vehicles [1][2][6][15]. Group 1: Management Changes - Deep Blue Automotive appointed Jiang Hairong, former CMO of Honor, as the new president, while Deng Chenghao was promoted to chairman [1][14]. - The management change comes amid ongoing marketing controversies and customer dissatisfaction, raising questions about the new leadership's ability to address these issues [14][20]. Group 2: Customer Backlash - Customers are expressing anger over the introduction of the new Deep Blue S09 model with better battery capacity and charging speed at the same price, which they view as a disguised price reduction [2][6][9]. - Complaints have flooded the Deep Blue Automotive app, with customers demanding compensation for the perceived loss in value of their vehicles [2][7][9]. Group 3: Sales Performance - Deep Blue Automotive has struggled to meet its sales targets, achieving only 55.17% of its goal for the year by August, with a total of 19.86 million units sold [15][16]. - The company set a target of 360,000 units for 2025, but the current sales trajectory suggests this goal may be unattainable [16][19]. Group 4: Financial Performance - Deep Blue Automotive reported a revenue of 37.225 billion yuan in 2024, with a net loss of 1.572 billion yuan, indicating ongoing financial challenges despite a slight improvement from the previous year [19][20]. - The company is under pressure to achieve profitability, with expectations of reaching breakeven in the near future [19].