International airline co-branded credit cards are rolling out red carpet for Indians: Here’s how frequent travellers can benefit

Core Insights - The article discusses the growing trend of co-branded credit card partnerships between airlines and banks in India, highlighting their role in enhancing customer loyalty and engagement [1][8] - It notes that while such partnerships are still relatively rare in India, they have been successful in other markets, generating significant revenue [8] Airline Partnerships - The first co-branded partnership in India was between Jet Airways and Citibank in 2003, with many airlines following suit to offer attractive perks [1][8] - Currently, IndiGo is the only major Indian airline with co-branded card partnerships, specifically with Kotak Mahindra Bank and IDFC First Bank, offering rewards in the form of BluChips [2][8] - Air India is expected to launch a new co-branded partnership for its Maharaja Club loyalty program soon [2][8] International Airline Strategies - International airlines are leveraging co-branded cards to attract Indian customers, with major West Asian carriers and airlines like Lufthansa and Singapore Airlines already established in this space [3][8] - The KrisFlyer SBI Card offers significant benefits, including 10,000 KrisFlyer Miles upon activation and eligibility for the KrisFlyer Gold Tier with substantial spending [3][8] - Emirates has a strong co-branded card program with ICICI Bank, providing tier status based on spending, while other airlines like British Airways and Qatar Airways offer Avios co-branded cards [3][4][8] Hotel Partnerships - Marriott and Taj Hotels are also engaging in co-branded card partnerships, offering various perks to attract customers [5][6][9] - The Marriott co-branded card provides a free night stay and Silver Status, while Taj's card offers access to exclusive lounges and upgrades [6][9] Market Trends - The article emphasizes the increasing interest in travel post-pandemic, with co-branded credit cards playing a significant role in encouraging travel and loyalty [8] - Online travel agents are adopting similar strategies to deepen customer relationships and drive bookings [7][9]