保价协议成废纸？深蓝汽车被指变相降价，董事长承诺成空谈

Core Points - Deep Blue Automotive has appointed Jiang Hairong, former CMO of Honor in China, as the new president, while Deng Chenghao has been promoted to chairman. This leadership change comes amid significant backlash from existing customers over perceived price reductions on the Deep Blue S09 model [1][11] Group 1: Leadership Changes - Jiang Hairong has taken over as president of Deep Blue Automotive, aiming to address marketing shortcomings [11] - Deng Chenghao, the former CEO, has been promoted to chairman, indicating a shift in management strategy [11] Group 2: Customer Backlash - The launch of the Deep Blue S09's extended range version, which offers better battery capacity at the same price, has angered existing customers who feel this is a disguised price cut, violating the "one-year price guarantee" promised by the previous CEO [1][4][5] - Customers have expressed their dissatisfaction on social media and through complaints, demanding compensation for the depreciation of their vehicles due to the new model's enhancements [5][6] Group 3: Sales Performance - Deep Blue Automotive has struggled to meet its sales targets, with only 55.17% of the annual goal achieved by August 2023, and a significant drop in sales figures in recent months [12][13] - The company set a target of 360,000 units for 2025, but current sales trends suggest this goal may be unattainable [13] Group 4: Financial Performance - Deep Blue Automotive reported a net loss of 1.57 billion yuan in 2024, despite a slight improvement from the previous year, indicating ongoing financial challenges [16] - The company aims to reach breakeven but faces pressure from customer dissatisfaction, sales performance, and financial stability [16]