中国广告协会：对始祖鸟的行为深感惋惜 盼广告行业以此为戒

Group 1 - The core issue revolves around Arc'teryx's controversial fireworks show in the Himalayas, which has sparked criticism for potentially harming the fragile ecosystem in a high-altitude area [1][2] - The China Advertising Association emphasizes that brand value is built over time but can be jeopardized by a single misstep, highlighting the importance of respecting ecological, moral, and policy boundaries in marketing [1][2] - The incident serves as a reminder that marketing creativity must align with ecological and ethical considerations; failing to do so can lead to public backlash and damage to brand reputation [1][2] Group 2 - The China Advertising Association calls for the advertising industry to uphold ethical, ecological, and social value standards, reinforcing the need for industry self-regulation [2] - The association stresses that advertising creativity should not be limitless and must be grounded in correct social guidance and positive values [2] - The current emphasis on social responsibility as a core competitive advantage for brands means that any marketing actions that violate ecological or moral expectations will likely result in negative public sentiment [2]