Zhong Guo Xin Wen Wang·2025-09-22 02:25Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) plays a significant role in facilitating global trade and investment opportunities through its participation in the China International Import Expo (CIIE), enhancing its financial services and support for international businesses [1][3][5]. Group 1: Participation in CIIE - ICBC has been a comprehensive partner of the CIIE for eight years, enhancing its involvement through various activities such as hosting the China-Europe Entrepreneurs Conference and organizing forums [1][3]. - The bank has successfully transitioned from a traditional "merchant" model to a "sitting merchant" model, allowing foreign enterprises to efficiently connect with Chinese businesses at the expo [3][5]. - In the seventh CIIE, ICBC's exhibition area expanded to 1,000 square meters, featuring 131 exhibitors and 717 products from 45 countries and regions, marking a record high in participation [3][5]. Group 2: Support for International Businesses - ICBC has identified challenges faced by foreign SMEs in accessing the Chinese market and has created a platform to help them showcase their products and connect with potential buyers [5][6]. - The bank's comprehensive support includes facilitating cross-border transactions, financing, and providing a full-cycle service model that assists companies from exhibition to market entry [5][6]. - Successful case studies, such as the experience of the Riki Olan Group, highlight how ICBC's financial services and global network have enabled foreign brands to penetrate the Chinese market effectively [5][6]. Group 3: Financial Services and Infrastructure - ICBC has established a systematic service framework for the CIIE, ensuring year-round support for participating enterprises in areas like cross-border settlement and financing [6][7]. - The bank aims to enhance its cross-border matching services and upgrade its product offerings to meet the diverse needs of exhibitors and buyers in international trade [6][7]. - ICBC's volunteer program has engaged over 2,600 volunteers, providing services to more than 20,000 guests and entrepreneurs from around the world, showcasing its commitment to supporting the CIIE [7].