东风风行星海v9越享系列新车上市发布会·济南站圆满收官

Core Viewpoint - The launch of the Dongfeng Fengxing Xinghai V9 Yuexiang series marks the arrival of a new era for luxury MPVs under 200,000 yuan, offering high-end features at competitive prices [1][29]. Product Launch - The Dongfeng Fengxing Xinghai V9 Yuexiang series was officially launched in Shandong on September 20, 2025, with two versions: Comfort and Luxury, priced at 179,900 and 199,900 yuan respectively, and as low as 149,900 and 169,900 yuan after national subsidies [1]. - The vehicle is positioned as the only mid-to-large plug-in hybrid MPV under 200,000 yuan, providing a luxurious experience comparable to vehicles priced at 400,000 yuan [14][29]. Customer Benefits - From August 11 to September 30, 2025, customers who complete their vehicle purchase can enjoy exclusive benefits worth 29,000 yuan and additional 40,000 yuan worth of Yuexiang benefits, along with an 8-year or 160,000 km warranty [3]. Market Positioning - Dongfeng Fengxing has accumulated 25 years of experience in the MPV market, with a total global sales of 1.18 million units, aiming to provide products that meet real-life scenarios and needs [7][10]. User Insights - Extensive research involving 10,000 potential users revealed five major pain points for MPV users under 200,000 yuan: insufficient range, third-row seating and trunk space issues, comfort concerns in the second and third rows, safety anxieties, and quality worries [12][14]. Key Features - The Xinghai V9 addresses these pain points with five major upgrades: range, space, comfort, safety, and quality, setting a new standard for luxury MPVs [16][29]. - The vehicle features a range of 200 km in pure electric mode, a fuel consumption of 5.27L per 100 km, and a total range of 1,300 km, making it cost-effective for long-distance travel [18]. - It offers a spacious interior with dimensions of 523019201820 mm and a wheelbase of 3018 mm, providing ample legroom and storage options [20]. Comfort and Safety - The vehicle is designed for comfort with first-class seating and advanced features such as dual-side electric sliding doors and independent voice activation [20][22]. - Safety features include L2-level intelligent driving assistance, a five-star safety rating, and advanced battery protection systems [22][24]. Quality Assurance - The Xinghai V9 comes with the longest warranty in its class, offering 8 years or 160,000 km of coverage, reflecting the company's commitment to quality [24]. Market Impact - The launch of the Xinghai V9 is expected to reshape the value benchmark for MPVs under 200,000 yuan and accelerate the democratization of luxury travel experiences [29][30].