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多股涨超100%!多重利好推动游戏板块价值重估
Zheng Quan Shi Bao Wang·2025-09-22 03:00

Core Viewpoint - The gaming industry in China has shown unexpected strong performance this year, with significant increases in both product performance and stock prices, driven by factors such as continuous issuance of game licenses, successful new game launches, and effective overseas market expansion [1][2]. Group 1: Market Performance - The A-share gaming sector has seen a remarkable recovery, with the Shenwan gaming industry index surpassing 4000 points, marking a new high since 2017. As of September 19, the index has increased nearly 80% this year, ranking third among Shenwan's secondary industry indices [2]. - Individual stocks have performed exceptionally well, with companies like ST Huatuo, Giant Network, and G-bits seeing stock price increases exceeding 100%, and ST Huatuo and Giant Network surpassing 200% [2][3]. - The domestic gaming market's actual sales revenue is projected to grow from 203.6 billion yuan in 2017 to 325.8 billion yuan in 2024, indicating a significant upward trend after years of stagnation [2]. Group 2: Factors Driving Growth - The continuous issuance of game licenses has been a crucial factor in revitalizing the industry, with 1,119 game licenses granted by August this year, a notable increase compared to previous years [2][3]. - The domestic gaming market's actual sales revenue reached 168 billion yuan in the first half of the year, a year-on-year increase of 14.08%, with the user base growing to 679 million, both figures hitting historical highs [3][4]. - The overseas market performance has also been strong, with actual sales revenue from self-developed games reaching $9.5 billion (approximately 68 billion yuan) in the first half of the year, marking an 11% year-on-year increase [3][4]. Group 3: Product and Technological Advancements - The successful launch of high-revenue games has bolstered investor confidence, particularly in validating the commercial models of mobile games and the potential for growth in mini-games [4][5]. - Companies are focusing on high-quality content production and expanding their market reach, moving away from low-quality, imitation games to more innovative offerings [5][6]. - The integration of AI technology is expected to enhance the ability of gaming companies to produce high-quality content efficiently, requiring strong market insight and operational capabilities [8]. Group 4: Future Outlook - The gaming industry is anticipated to maintain its growth momentum for the next 1-2 years, driven by the continuous production of new products and the deep accumulation of resources by domestic gaming companies [6][7]. - Major players like Tencent are diversifying their portfolios by launching both established and new titles, contributing to overall revenue growth in the domestic gaming market [7]. - The focus is shifting towards the quality and longevity of game releases, with an emphasis on achieving higher success rates rather than merely increasing the quantity of new games [7][8].