Jiang Nan Shi Bao·2025-09-22 03:15Core Viewpoint - Minsheng Bank's Nanjing branch emphasizes a customer-centric approach by integrating integrity into its services, enhancing financial accessibility, and addressing community needs through innovative solutions [1][2][3][4] Group 1: Customer Service Innovations - The bank has implemented a dual protection mechanism of "technology warning + manual verification" to ensure customer fund safety by intercepting abnormal transactions and advising against suspected fraud in real-time [1] - Minsheng Bank has introduced six measures to assist elderly customers, including dedicated service counters, warm toolkits, and home service teams to facilitate banking processes for seniors [2] - The bank has extended its services to local communities by establishing "banking at your doorstep" initiatives, providing home delivery and purchasing services for residents with mobility issues [3] Group 2: Financial Education and Awareness - The bank conducts risk awareness classes in communities, using case studies and simulations to educate elderly individuals on recognizing scams and protecting their financial interests [4] - It organizes financial knowledge outreach programs in rural areas and schools to promote financial literacy and responsible consumption among different demographics [4] - The bank's commitment to consumer rights is reflected in its ongoing efforts to provide detailed financial education and support, ensuring that services are accessible and transparent [4]