中国广告协会：对始祖鸟的行为深感惋惜，盼广告行业以此为戒

Group 1 - The incident involving the outdoor brand Arc'teryx conducting a fireworks show in the Himalayas has sparked controversy, leading to public apologies from both the brand and artist Cai Guoqiang [1] - The Chinese Advertising Association expressed regret over the brand's actions, highlighting that marketing creativity should not disregard ecological, moral, and policy boundaries [2] - The event serves as a reminder that a brand's value can be significantly damaged by a single misstep, emphasizing the importance of respecting ecological and social responsibilities in marketing [1][2] Group 2 - The Chinese Advertising Association calls for the advertising industry to adhere to ethical, ecological, and social value standards, reinforcing the need for industry self-discipline [2] - It is emphasized that advertising creativity must be grounded in correct social guidance and should reflect positive values, as any marketing that crosses ecological or moral lines will lead to public backlash [2] - The association urges the industry to learn from this incident, advocating for creativity that respects nature and consumer trust, which is essential for sustainable brand and industry development [2]