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多股涨超100%,多重利好推动游戏板块价值重估
Zheng Quan Shi Bao·2025-09-22 03:50

Core Insights - The gaming industry has unexpectedly performed well this year, with both product performance and stock price trends exceeding expectations [1] - The A-share gaming sector has seen a significant rise since last year, driven by continuous issuance of game licenses, strong performance of new games, and effective expansion into overseas markets [1][2] Industry Performance - From 2017 to 2024, China's gaming market revenue is projected to grow from 203.6 billion to 325.8 billion yuan, with a notable turnaround beginning in the second half of last year [2] - As of September 17, the Shenwan gaming industry index closed above 4000 points, marking a new high since 2017, with a year-to-date increase of nearly 80% [2] - Individual stocks have shown remarkable performance, with companies like ST Huatuo and Giant Network seeing increases of over 100% this year, and ST Huatuo's market value surpassing 140 billion yuan [2][5] Factors Driving Growth - The continuous issuance of game licenses has been a significant policy support for the industry, with 1,119 licenses granted by August, a substantial year-on-year increase [3] - The gaming sector's recovery is attributed to several factors, including overall industry performance improvement, cost reduction and efficiency gains from AI technology, high-revenue product disclosures, and the explosion of mini-game ecosystems [3][4] - In the first half of the year, the domestic gaming market achieved actual sales revenue of 168 billion yuan, a year-on-year increase of 14.08%, with the user base reaching 679 million [3] Product and Market Dynamics - The successful launch of high-revenue games has bolstered investor confidence, particularly in validating the business models of mobile games going overseas [4] - The performance of domestic games in international markets has also been strong, with overseas sales reaching 9.5 billion USD (approximately 68 billion yuan), a year-on-year increase of 11% [3][4] Future Outlook - The gaming industry is expected to maintain its positive trajectory due to the deep accumulation of resources in terms of IP, products, and technology by domestic game manufacturers [6] - Companies are diversifying their strategies, focusing on both mature product operations and key projects to find new growth points [7] - The ongoing technological advancements, particularly in AI, are anticipated to enhance the ability of gaming companies to produce high-quality content efficiently [7]