Zhong Jin Zai Xian·2025-09-22 04:31Core Insights - The oral care market in China is experiencing explosive growth, with a compound annual growth rate of 10%, expected to exceed 100 billion yuan by 2025 [1] - Consumer demand is shifting from basic cleaning to targeted efficacy, with a focus on product ingredients and quick results [1][4] - Innovative ingredients such as "Guaiazulene" and "bioactive glass" are gaining consumer trust due to their scientific appeal and effectiveness [1][4] Market Trends - The market for whitening toothpaste is diversifying, but quality varies significantly, leading to consumer concerns about "whitening damage to teeth" [4] - There is a growing demand for whitening toothpaste that protects enamel, with products containing enamel-protecting ingredients becoming increasingly popular [4] - The introduction of products like the "Light Diamond White" series by Yunnan Baiyao, which offers 1.6 times the stain removal power and enamel repair within 7 days, reflects this trend [4] Consumer Preferences - Over half of consumers in China experience varying degrees of gum sensitivity, with many also facing issues like bad breath, especially in social situations [6] - New brands are addressing these needs, such as the "Zeolite" series toothpaste that uses aerospace materials to gently clean teeth and reduce gum irritation [6][8] - The demand for measurable results in oral care products is increasing, with consumers seeking quick and effective solutions [8] Product Innovations - Collaborations between brands and platforms like JD Supermarket are driving the development of products that meet new consumer trends, focusing on efficiency, transparency, and professionalism [3] - The "Guaiazulene" toothpaste developed by Colgate, which promises significant stain removal in just 3 days, has achieved over 1 million yuan in sales within its first month [11] - JD Supermarket's "satisfaction guarantee" for toothpaste purchases aims to reduce consumer hesitation and enhance trust in product quality [13]