Core Insights - MBK Partners' subsidiary, Haihe An Cultural Tourism, has completed the acquisition of Suzhou Huayi Brothers Movie World, rebranding it as "Haihe An Suzhou Yangcheng Peninsula Paradise" and investing 100 million to develop three new projects [1][3][5] Group 1: Acquisition and Rebranding - The acquisition involves a 690-acre theme park located in the core area of the Yangcheng Lake Peninsula National Tourism Resort [3] - The park aims to integrate local culture, innovate performance formats, and enhance visitor experiences to create the first lakeside immersive cultural tourism destination in the Yangtze River Delta [3][5] Group 2: Investment and New Projects - Haihe An Cultural Tourism has committed over 100 million to develop three major new projects: the "Milk Dragon Magic Time" theme area, the large immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" product system [5][7] - The "Milk Dragon Magic Time" area spans 30,000 square meters and includes over 30 interactive entertainment facilities and a themed restaurant [5] Group 3: Visitor Experience and Future Plans - The park plans to enhance nighttime operations, extending hours until 9 PM and offering over 30 attractions during the night, along with unique dining and cultural markets [5][7] - The park aims to connect various commercial activities within the resort area, including hotels, dining, and sports, to create a collaborative tourism ecosystem [7]
海合安文旅全资收购苏州华谊兄弟电影世界,焕新苏州阳澄半岛乐园亮相