Core Points - The "Foodie Season" event in Henan aims to promote traditional food culture and innovate the food industry, featuring a showcase of unique local foods and traditional delicacies [1][3] - The event serves as a platform for food companies to promote their brands and expand their markets, with nearly 100 food enterprises participating and over 80 showcasing their products [4][6] Industry Overview - The food industry is a crucial pillar of Henan's economy, encompassing a wide range of products including grains, meat, dairy, snacks, and beverages [3] - Notable food companies from Henan, such as Shuanghui, Weilong, and Mixue Ice City, have gained national recognition in recent years [3] Event Highlights - The "Foodie Season" series of activities is designed to activate consumer potential and empower industry upgrades through product displays, supply-demand matching, and media promotion [3] - The event also emphasizes food safety, with a call for food enterprises to strictly control the entire supply chain from raw material procurement to end sales [4][5] Marketing and Promotion - The event includes an online promotion for Henan liquor, running from September 20 to October 20, utilizing major online platforms to enhance consumer awareness [5] - The Henan Food Industry Association has launched an initiative to reduce the quantity and variety of food additives, responding to increasing consumer concerns about food safety and health [4]
推动食品产业创新发展 河南省“吃货季”活动启动
Huan Qiu Wang·2025-09-22 05:20