产品表现、股价走势都出乎意料 游戏产业迎来“高光时刻”

Core Viewpoint - The gaming industry in China has experienced a significant rebound in performance and stock prices, driven by multiple favorable factors including the continuous issuance of game licenses, strong product performance, and successful expansion into overseas markets [1][5][6]. Industry Performance - The A-share gaming sector has seen a remarkable increase, with the Shenyin Wanguo gaming industry index surpassing 4000 points, marking a new high since 2017. The index has risen nearly 80% year-to-date, ranking third among secondary industry indices [5][6]. - From 2017 to 2024, China's gaming market revenue has grown from 203.6 billion to 325.8 billion yuan, with a notable turnaround beginning in the second half of last year [4][5]. Company Highlights - Several gaming companies have reported impressive stock price increases, with ST Huatuo and Giant Network both exceeding 200% growth this year. ST Huatuo's market capitalization has surpassed 140 billion yuan, making it the highest in the A-share media sector [5][6]. - Specific companies like ST Huatuo and Giant Network have seen substantial revenue growth, with ST Huatuo's revenue increasing by 70.3% in 2024 and continuing to rise by 85.5% in the first half of this year [7][8]. Factors Driving Growth - The resurgence in the gaming sector is attributed to several factors: overall industry performance recovery, cost reduction and efficiency gains from AI technology, disclosure of high-revenue products, and the explosion of mini-game ecosystems [6][7]. - The number of game licenses issued has significantly increased, with 1,119 licenses granted by August this year, reflecting a strong policy support for the industry [6][8]. Future Outlook - The gaming industry is expected to maintain its growth momentum due to the deep accumulation of resources by domestic gaming companies, which have developed a robust pipeline of new products [8][9]. - Analysts predict that the current prosperous situation may continue for the next 1 to 2 years, although the growth model and market dynamics may evolve, focusing more on quality and long-term operational capabilities rather than sheer quantity [9].