Shen Zhen Shang Bao·2025-09-22 05:56Core Insights - The three major brands in the marinated food industry, namely Juewei, Huangshanghuang, and Zhouheiya, have reported a decline in revenue for the first half of 2025, indicating a challenging market environment [2][3] Group 1: Revenue Performance - Juewei Foods achieved a revenue of 2.82 billion yuan, a year-on-year decrease of 15.57%, with a net profit of 175 million yuan, down 40.71% [2] - Huangshanghuang reported a revenue of 984 million yuan, a decline of 7.19%, but its net profit increased by 26.9% to 76.92 million yuan [2] - Zhouheiya's revenue was 1.22 billion yuan, down 2.9%, while its net profit surged by 228% to 108 million yuan [2] Group 2: Market Challenges - Juewei is facing growth slowdown due to market saturation after previously relying on a nationwide store network and diverse product lines [2] - Huangshanghuang is experiencing challenges from a reduction in store numbers and declining single-store revenue despite profit growth [2] - Zhouheiya has optimized its operations by closing inefficient stores, leading to a decrease in total revenue but an increase in average single-store sales and net profit [2] Group 3: Emerging Competitors - New brands such as Wang Xiaolu and others are gaining market share, leveraging innovative marketing and extending consumption scenarios [3] - The rise of "hot marinated" products is attracting consumers with fresh, made-to-order experiences, contrasting with traditional "cold marinated" offerings [3] Group 4: Strategic Responses - Juewei is focusing on expanding consumption scenarios and appealing to younger consumers through frequent new product launches [4] - Huangshanghuang is seeking growth through cross-industry expansion, including acquiring a stake in a freeze-dried food company [4] - Zhouheiya is enhancing operational efficiency and service across all time periods, aiming to create a conversion loop from content marketing to in-store visits [4] Group 5: Market Outlook - The marinated food industry in China is projected to grow at a compound annual growth rate of 5.93%, reaching a market size of 356.96 billion yuan by 2024 [4] - The competition in the marinated food market is intensifying, signaling a critical point for industry restructuring and growth opportunities [4]