对话梦饷科技COO郭馨宇：企业如何掘金私域电商黄金赛道

Industry Overview - The private domain e-commerce industry has evolved from a supplementary channel for brands to a significant sector alongside public domain e-commerce and live-streaming e-commerce, with a market size growth from 0.5 trillion to 3.2 trillion, representing a 540% increase [1] - The compound annual growth rate (CAGR) of private domain e-commerce over the past five years has reached 48%, significantly outpacing public domain e-commerce [1] Company Profile - Dream Xiang Technology, originally founded as "Ai Kucun" in September 2017, has transitioned from a focus on inventory clearance to a comprehensive e-commerce model covering all categories and lifecycle stages [2] - The company operates a B2R (Brands to Reseller) model, facilitating direct connections between brands and retailers, primarily within the WeChat ecosystem, with over 3 million registered store owners and sales exceeding 1 billion items [2] Market Potential - By 2027, the user base for private domain e-commerce in China is expected to surpass 940 million, with a penetration rate of approximately 67%, indicating a significant market opportunity [3] - The shift in consumer trends towards emotional value, community recognition, and trust relationships is driving the growth of private domain e-commerce [3] Strategic Initiatives - Dream Xiang Technology collaborates with over 40,000 brands across 16 core categories and has established more than 10,000 B2R flagship stores, transitioning to a dual operational model of "seasonal + regular sales" [4] - The company emphasizes the importance of content in the private domain environment, utilizing a "fear-desire-possess" content structure to enhance conversion efficiency [4] Technological Advancements - The company is investing in tools to improve operational efficiency through short videos, private domain live streaming, and AI technology, which is becoming a driving force for growth in private domain e-commerce [5] - Dream Xiang Technology is also planning to expand its international business, with an overseas platform expected to launch by the end of the year, focusing on a purchasing model for Chinese brands [6]