知名二手电商平台宣布：将逐步关停“自由市场”业务

Core Insights - The company, Zhuanzhuan Group, announced the gradual shutdown of its "Free Market" business to focus on its "Official Verification" model for second-hand transactions [1] - CEO Huang Wei acknowledged the difficult decision to close "Free Market," citing issues with online fraud and disputes between users as key reasons [1] - The "Official Verification" business has seen significant growth since 2019, now representing the mainstream choice for users on the platform, while "Free Market" accounts for less than 3% of the overall GMV [1] Company Strategy - Zhuanzhuan will concentrate efforts on enhancing the "Official Verification" business model, which offers more secure options for second-hand transactions beyond "person-to-person" exchanges [1] - The decision to close "Free Market" reflects a strategic shift towards improving user experience and reducing risks associated with fraudulent activities [1] Business Performance - Since 2019, the "Official Verification" business has experienced rapid growth, becoming the primary transaction method on the Zhuanzhuan platform [1] - The diminishing role of the "Free Market" segment is highlighted by its contribution of less than 3% to the platform's total GMV [1]