加强预制菜透明化 提升餐饮行业消费信任

Core Insights - The shift in consumer lifestyle towards dining out and ordering takeout has heightened concerns regarding food safety in the restaurant industry [1][2] - The "Xibei incident" highlights consumer worries about the transparency of restaurants using pre-prepared dishes [1] - Central kitchens and pre-prepared food technology are seen as essential trends for the modernization of the restaurant industry, ensuring quality control and facilitating rapid expansion [1][3] Industry Development - The production process of pre-prepared dishes is standardized through central kitchens, which helps maintain consistent quality across different outlets [1] - The revenue share of chain restaurants in China is projected to reach 35% by 2024, an increase of 12 percentage points from 2019 [1] - The centralized processing model enhances regulatory efficiency, allowing for comprehensive traceability from farm to table [1] Consumer Trust and Regulatory Measures - Consumers often perceive restaurant kitchens as unfamiliar and untrustworthy, necessitating increased transparency from the food service industry [2] - Regulatory bodies have introduced initiatives like "open kitchens" to improve transparency in food preparation, including measures for online food delivery services [2] - Challenges such as low consumer trust and incomplete standards in pre-prepared food are viewed as growing pains rather than fundamental flaws [2] Value Proposition of Pre-prepared Food - Pre-prepared dishes facilitate collaboration between the food industry and agriculture, driving efficiency and scale in the restaurant sector [3] - They address modern societal issues like time scarcity while ensuring food safety and quality through standardized production processes [3] - The industry is encouraged to foster dialogue between restaurants and consumers to enhance understanding and trust [3]