直播电商普惠效应显现，511万新作者获得新收入

Group 1 - The core viewpoint of the articles highlights the significant growth and impact of live e-commerce in China, with over 5.11 million new authors earning income through platforms like Douyin [1][2] - Douyin's e-commerce platform reported a 49% year-on-year increase in GMV, with over 536 million new merchants also generating revenue [1] - Live e-commerce is becoming a vital force in driving employment and consumption, with an average of 1.25 million live broadcasts daily viewed by over 300 million people [1] Group 2 - The expansion of live e-commerce is evident in various sectors, including flowers, books, and traditional crafts, with five interest industry clusters on Douyin achieving annual transaction totals exceeding 10 billion yuan [2] - Live e-commerce contributes to 80% of the growth in the overall e-commerce sector, indicating its rapid development as an innovative business model in China [2] - The release of the Douyin e-commerce community operation guidelines marks a significant step in the institutional development and ecological governance of live e-commerce [3][4] Group 3 - Over the past year, Douyin e-commerce has dealt with more than 13 million instances of violating content, emphasizing its commitment to regulatory compliance [3] - The platform has established six core principles for content creation and operation, focusing on lawful, reliable, and professional practices [3] - Douyin e-commerce is increasing support for high-value content, with over 30,000 quality authors receiving traffic support, resulting in significant exposure increases [3]