Zhong Guo Jing Ji Wang·2025-09-22 07:31Core Perspective - Great Wall Motors is integrating the spirit of Dunhuang culture into its brand identity, emphasizing a journey of cultural heritage and modern automotive innovation [1][3][9] Group 1: Cultural Resonance - Dunhuang, as the western terminus of the Great Wall, symbolizes over two millennia of cultural exchange and defense, resonating with Great Wall Motors' brand ethos of exploration and resilience [3] - The company's mission is driven by its name, which reflects both honor and responsibility, pushing it to innovate in core automotive technologies and achieve self-sufficiency in key components [3][8] Group 2: Aesthetic Revival - The "Dunhuang Green" color of the Tank 500 is inspired by the art of Mogao Caves, merging traditional aesthetics with modern automotive design [5][6] - This initiative not only revives ancient beauty but also pays tribute to cultural preservation efforts, as the company donated vehicles to local conservation workers [6] Group 3: Corporate Responsibility - The essence of Dunhuang's "ten-thousand-mile spirit" encompasses exploration, confidence, perseverance, transmission, and symbiosis, which Great Wall Motors aims to embody [8] - The company is committed to technological breakthroughs and a comprehensive self-reliant industrial layout, transitioning from being an automotive powerhouse to a strong global player [8] - Great Wall Motors emphasizes long-term commitment to quality and integrity, rejecting opportunism in the face of industry changes [8][9]