Huan Qiu Wang·2025-09-22 07:54Core Insights - The event showcased the integration of sports and technology, with China Mobile's "Global Communication·Running Plan" enhancing the marathon experience through innovative services and community engagement [1][9] - Zhang Yufei's participation as a swimming champion highlighted the spirit of perseverance and self-improvement, resonating with the marathon ethos [3][8] Event Highlights - Zhang Yufei made her debut in a marathon, engaging with participants and embodying the spirit of overcoming challenges [3] - The event featured comprehensive services for runners, including post-race recovery support and personalized care, emphasizing humanistic concern [4] - Technological interactions at the event included AI-driven features such as personalized video ringtones and body assessments, showcasing the theme of "technology empowering sports" [5][6] Brand Engagement - The "Global Communication·Running Plan" provided exclusive travel benefits for participants, enhancing their overall experience with amenities like lounges and hotel discounts [5] - The event's success was marked by the achievements of the "Star Broadcasting Team," which won multiple championships, reflecting the positive influence of role models in promoting sportsmanship [8] Industry Impact - The initiative set a new standard for marathon events by offering a "first-class" experience from pre-race travel to post-race recovery, redefining the quality of life associated with running [9] - China Mobile aims to leverage its technological strengths to promote public fitness and expand its sports collaborations, focusing on customer satisfaction and innovative service delivery [9]