Xi Niu Cai Jing·2025-09-22 08:04Group 1 - GAC Aion has appointed Yang Long as the new Vice General Manager and Head of Aion Marketing, succeeding Xiao Yong [2] - Yang Long has extensive experience in market operations, having previously worked at GAC Honda and GAC Mitsubishi, where he led innovative marketing activities [2] - Xiao Yong was instrumental in establishing Aion's marketing system and implementing aggressive strategies that enhanced brand recognition and sales [2] Group 2 - GAC Aion's sales have faced significant declines, with August 2025 sales at 24,318 units, a year-on-year decrease of 23.46%, and cumulative sales for the first eight months down 17.31% [3][4] - The decline in sales is attributed to several factors, including a lack of blockbuster models and over-reliance on the B-end market, which has limited brand image and market penetration [4] - GAC Group is implementing measures such as organizational adjustments and the introduction of hybrid models to address these challenges, with a goal to increase C-end sales to 75% this year [4]