工银安盛人寿淄博中支开展金融教育宣传周“进农村”活动

Core Viewpoint - The event organized by ICBC-AXA Life in Zibo aims to enhance public financial literacy and mitigate financial risks, contributing to a better financial environment [1] Group 1: Event Overview - On September 15, ICBC-AXA Life Zibo branch conducted a financial education campaign in Chen Ying Village, themed "Protecting Financial Rights and Supporting a Better Life" as part of the 2025 Financial Education Promotion Week [1] - The campaign included setting up consultation booths, distributing promotional materials, and providing on-site explanations to educate villagers about financial knowledge [3] Group 2: Target Audience and Focus Areas - Special emphasis was placed on educating the elderly about fraud prevention, with staff discussing common scams such as "impersonation of public security and judicial personnel," "health product scams," and "pension scams" [3] - The staff advised elderly participants to safeguard personal information and to communicate with family or consult law enforcement when encountering suspicious situations [3] Group 3: Financial Awareness and Education - The campaign also addressed the issue of high-yield investment traps, guiding villagers to be wary of false advertising promising "high returns with zero risk" and to develop a correct understanding of financial management [3] - The event received positive feedback from the villagers, who reported an increased understanding of financial knowledge and enhanced awareness of fraud prevention [3] Group 4: Future Initiatives - ICBC-AXA Life Zibo branch plans to continue conducting various financial knowledge dissemination activities to expand outreach and improve effectiveness, aiming to integrate financial knowledge into rural communities [3]