Core Insights - Dama Entertainment has appointed Zhao Jinmai as its brand ambassador, marking a significant step in its ongoing brand renewal efforts [1][3] - The company aims to enhance user engagement by having Zhao Jinmai recommend a wide range of entertainment options, including movies, performances, sports events, exhibitions, and attractions [1][3] Company Overview - Dama Entertainment is a technology-driven company in the reality entertainment sector, with a diverse business portfolio that includes movies, concerts, theater productions, IP commercial derivatives, entertainment tourism, sports events, series, artist management, and ticketing platforms [3] - The new Dama app serves as a one-stop entertainment ticketing platform, covering over 40 niche categories, 12,000 cinemas, 20,000 venues, and more than 100,000 popular attractions, solidifying the brand's presence in the market [3] - The platform has approximately 300 million reality entertainment users, with over 20 million high-net-worth active users in the Dama VIP membership program, including more than 4 million high-tier Black Diamond members [3] Marketing Initiatives - On the day of the ambassador announcement, Dama launched the "Renewal Good Luck Comes" campaign, encouraging users to download the latest version of the Dama app for a chance to win free performance tickets and discounts [4] - Dama VIP has introduced two customized membership fast-track cards featuring Zhao Jinmai, offering various entertainment benefits to users [4] - The Black Diamond membership fast-track card is priced at 388 yuan, providing users with a fast track to Black Diamond membership, along with a 150 yuan discount coupon for movies or performances, 1,200 membership points, and exclusive merchandise [4] - The standard VIP membership fast-track card is available for 88 yuan, granting access to VIP membership, a 30 yuan movie ticket discount, and 300 membership points [4]
大麦官宣代言人 携手赵今麦为用户推荐全品类现实娱乐内容
Huan Qiu Wang·2025-09-22 08:14