中国探险协会等多方谴责始祖鸟烟花秀！追问“活动为何获批”

Core Viewpoint - The event of the firework show "Ascend Dragon" by Arc'teryx and Cai Guoqiang in the Himalayas has sparked significant controversy regarding its environmental impact and the brand's responsibility towards ecological preservation [1][2]. Group 1: Environmental Concerns - The China Advertising Association criticized the outdoor brand for using creativity to enhance brand visibility while potentially harming the ecosystem, stating that this could damage years of trust [1]. - The China Exploration Association expressed concerns that the event organizers underestimated the fragility of the high-altitude ecosystem, questioning the adequacy of the environmental assessment process [1][2]. - Experts highlighted that the proposed methods for protecting local wildlife, such as using salt bricks to guide small animals away from the fireworks area, are scientifically flawed and ineffective [2]. Group 2: Brand Reputation and Public Response - The China Advertising Association emphasized that environmental protection is a core societal issue and that neglecting ecological responsibilities could lead to a crisis of trust for the brand and the industry as a whole [2]. - Public figures, including writer Li Juan, condemned the firework event, asserting that true greatness in art should not alter the natural landscape [2]. - Both Arc'teryx and Cai Guoqiang issued apologies for the high-altitude firework show and committed to cooperating with evaluations following the backlash [2].