Nan Fang Du Shi Bao·2025-09-22 08:20Core Viewpoint - The Industrial and Commercial Bank of China (ICBC) Shenzhen Branch is actively implementing the "Financial for the People" initiative, focusing on enhancing financial literacy and protecting consumer rights through innovative educational activities that integrate traditional culture with financial knowledge [2][4][6]. Group 1: Financial Education Initiatives - ICBC Shenzhen Branch has broken away from traditional financial education models by incorporating Chinese traditional culture into consumer rights protection knowledge, using artistic expressions to engage the public [4][6]. - The bank organized a unique financial education event in collaboration with local organizations, targeting key demographics such as women and children, to promote financial rights and enhance community engagement [4][6][8]. Group 2: Community Engagement and Activities - The bank launched a series of community-based financial education activities, including interactive games and workshops, to effectively reach residents and raise awareness about illegal financial activities [8][10]. - A special financial education lecture was held, covering topics such as consumer rights, fraud prevention, and financial support policies, with participation from law enforcement to educate the public on recognizing and avoiding scams [6][10]. Group 3: Future Plans and Innovations - ICBC Shenzhen Branch plans to continue innovating its financial education approach, aiming for broader outreach through public transport channels and community events, thereby enhancing financial literacy among key groups [10][11]. - The bank is committed to fostering a safer financial environment by increasing awareness and understanding of financial risks among consumers, ultimately improving their sense of security and well-being [10].