“东方醇味”中意葡萄酒产业及文化交流会在意举办

Core Viewpoint - The event "Eastern Rich Flavor" highlights the importance of Sino-Italian cooperation in the wine industry, emphasizing the potential for mutual benefits and growth in trade and cultural exchanges between the two countries [1][2]. Group 1: Event Overview - The event took place in the Royal Castle of Govone, Cuneo Province, Italy, attended by over 60 representatives from various sectors in China and Italy [1]. - Key figures included Liu Kan, the Chinese Consul General in Milan, and Alberto Cirio, President of the Piedmont Region [1]. Group 2: Economic and Cultural Cooperation - Liu Kan stated that the wine industry cooperation is a significant aspect of the long-standing cultural and trade exchanges between China and Italy, with expectations for increased imports of Italian wine to China in 2024 [1]. - The event marks the 55th anniversary of diplomatic relations between China and Italy, with a commitment to enhance cooperation across various industries, including wine [1]. Group 3: Investment and Market Opportunities - The Italian Chinese Chamber of Commerce, represented by Cheng Xuan, aims to promote investment from Chinese enterprises in the Piedmont region, with several companies already established there [1]. - The Chamber plans to facilitate the entry of Piedmont wine and other products into the Chinese market, leveraging the benefits of China's economic growth [1]. Group 4: Knowledge Sharing and Innovation - Experts from various fields shared insights on traditional grape cultivation, innovative disease-resistant grape varieties, and the role of wine, hazelnuts, and truffles in local tourism development [2]. - The event was co-hosted by the Italian Chinese Chamber of Commerce, the Govone City Government, and the Piedmont PIWI Wine Association, indicating a collaborative effort to enhance the wine industry's profile [2].