Nan Fang Du Shi Bao·2025-09-22 08:33Core Insights - The overall performance of Shenzhen state-owned enterprises' new media accounts has declined in August, with significant drops in both article output and reading volume compared to July [4][20] - The "Shenzhen State-owned Enterprises New Media Information Release Observation List" evaluates the performance of 54 accounts, including 31 state-owned enterprise accounts and 23 listed companies [3] Group 1: New Media Performance - In August, 21 out of 31 state-owned enterprise accounts reduced their article output, with notable decreases from Shenzhen Stock Exchange, Shenzhen Anju, and Shenzhen Innovation Investment Group [4][20] - Reading volume for 21 accounts also fell, with some experiencing declines of over 50%, while the Special Zone Construction Group saw a significant increase of 16,610 in reading volume [4][20] - The top three accounts by article output were Shenzhen Bus Group (71 articles), Shenzhen Energy (64 articles), and Shenzhen Metro (63 articles) [5][20] Group 2: Reading Volume and Engagement - The top three accounts by reading volume were Shenzhen Metro (361,000+), Guoxin Securities (135,000+), and Shenzhen Eastern Bus (133,000+) [6][7] - The lowest reading volumes were recorded by Special Zone Development Group (408) and Shenzhen Capital Group (165) [6][7] - The top three accounts by likes were Shenzhen Metro (4,079), Shenzhen Bus Group (2,881), and Shenzhen Gas (1,957) [8][9] Group 3: Listed Companies Performance - Among the 23 listed company accounts, 14 experienced declines in reading volume, indicating instability in content planning [13][20] - The top three accounts by article output were Deep Special Power (51 articles), Shenzhen Airlines (24 articles), and Yiyaton (21 articles) [14][20] - Reading volume leaders included Shenzhen Airlines (110,000+), CIMC (50,913), and China Ping An (43,212), although many accounts saw significant drops [15][20] Group 4: Recommendations for Improvement - The overall data indicates a need for optimization in content output and engagement strategies, particularly for lower-performing accounts [20] - Recommendations include focusing on data review, strategy adjustment, content quality improvement, and maintaining a consistent output rhythm to enhance account influence [20]