Nan Fang Du Shi Bao·2025-09-22 09:00Core Viewpoint - The event organized by the Industrial and Commercial Bank of China (ICBC) Shenzhen Branch aims to enhance public awareness of financial risk prevention and showcase the bank's commitment to consumer rights protection through innovative practices [1][10]. Group 1: Event Overview - The second "Golden Ideas" college financial consumer protection innovation competition and "Golden Autumn Consumer Protection" creative market was held in Shenzhen, focusing on the theme "Protecting Financial Rights, Supporting a Better Life" [1]. - ICBC Shenzhen Branch set up a distinctive exhibition area and organized a volunteer service team to engage with the public, reflecting high public interest in financial knowledge dissemination [1]. Group 2: Innovative Engagement - The bank introduced an interactive game called "Find the Differences - Sharp Eyes Challenge," which incorporates common financial fraud tactics into fun activities, helping citizens learn to identify and respond to scams [3]. - The event featured the distribution of original knowledge manuals and eco-friendly promotional materials, making financial safety knowledge accessible to the general public through immersive experiences [5]. Group 3: Targeted Financial Education - ICBC Shenzhen Branch focused on specific demographics, including the elderly, Hong Kong residents, and new citizens, providing tailored financial education and services [6][8]. - For the elderly, the bank offered face-to-face explanations of anti-counterfeiting techniques and deposit insurance; for Hong Kong residents, a "Hong Kong Service Package" was introduced to address cross-border financial needs; and for new citizens, simplified brochures and scenario-based explanations were provided to facilitate their integration into the urban financial ecosystem [8]. Group 4: Future Initiatives - The bank emphasized its commitment to the "Finance for the People" philosophy and plans to deepen collaboration with universities, communities, and regulatory bodies to create a comprehensive online and offline financial education system [10]. - ICBC Shenzhen Branch aims to enhance financial security and contribute to the high-quality development of the real economy while safeguarding the financial assets of the public [10].