The rise of connected food packaging

Core Insights - Connected packaging is transforming the food industry by creating interactive and data-rich packaging that engages consumers and improves operational efficiency [1] - 89% of companies are adopting connected technologies, with smart packaging, especially QR codes, becoming essential in modern food retail and manufacturing [1] Group 1: QR Codes and Supply Chain Transparency - QR codes are enhancing traceability in the food supply chain, as demonstrated by Knorr's implementation of unique QR codes on seasoning packets that link to ingredient origins and production processes [2] - This initiative has increased consumer trust and helped Knorr regain market share despite competitive pricing pressures [2][3] Group 2: Allergen Safety - Allergen safety is a significant concern, with over half of individuals with food allergies in the UK reporting incidents due to mislabelled packaging [4] - Next-generation QR codes provide immediate access to detailed allergen information, thereby enhancing safety and consumer confidence [4][5] Group 3: Consumer Engagement - QR codes serve as a direct communication tool, allowing brands to share recipes, sustainability stories, and product information, thus fostering a deeper connection with consumers [6] - Tesco is trialling GS1 QR codes in select UK stores to provide real-time data from the supply chain to the shelf, enhancing the consumer experience and building brand loyalty [6][7] Group 4: Future of Connected Packaging - The growth of connected packaging is expected to continue, driven by consumer demand for transparency, sustainability, and enhanced engagement [8] - Future innovations may include augmented reality integration, personalized nutrition information, and seamless e-commerce experiences [8]