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金秋十月,成都万千气象:双节之际,潮流与活力交织的消费新篇
Jing Ji Guan Cha Bao·2025-09-22 09:10

Core Insights - The tourism market in Chengdu is experiencing a significant surge ahead of the upcoming "super holiday" during the Mid-Autumn Festival and National Day, with Chengdu ranking as the 5th most popular inbound tourism destination and 2nd in flight bookings as of September 21 [1][2] Group 1: Policy and Strategy - Chengdu's tourism growth is driven by a "policy + scene" dual strategy led by the government, featuring a comprehensive activity matrix including live broadcasts and themed guides [2][3] - The city has launched substantial consumer subsidies, distributing 85 million yuan in shopping vouchers and over 40 million yuan in dining vouchers, covering a wide range of products and services [3] Group 2: Events and Activities - Chengdu has organized over 300 events, including cultural festivals and sports competitions, to enhance the tourism experience and stimulate economic activity [4][5] - The integration of sports events, such as the ATP250 tennis tournament and various international competitions, has created a "viewing + experience + consumption" model, boosting local economic activity [5] Group 3: Economic Impact - The city's approach has transformed it from a simple tourist destination to a comprehensive consumption hub, leveraging consumer vouchers to amplify spending [5] - Chengdu's unique blend of ecological beauty and cultural vibrancy has positioned it as a desirable destination, appealing to both tourists and locals [6][7]