挪瓦咖啡首创0脂拿铁，定义健康咖啡新标准

Core Insights - Nova Coffee has launched the world's first zero-fat latte, setting a new standard for healthy coffee and leading the industry into the zero-fat era [2] - The zero-fat latte is made from high-quality raw milk and utilizes advanced membrane concentration technology, achieving 3.5g of high-quality protein per 100ml, equivalent to two eggs [2] - The company has over 7,000 stores across more than 300 cities, including Macau, and has expanded into Southeast Asia and Australia [2] Product Performance - The launch of the zero-fat latte aims to provide a delicious taste without the concern of weight gain for consumers [2] - Nova Coffee has previously introduced innovative products such as Super Fruit and Vegetable Coffee and Ton Ton Barrel [2] Marketing Success - A collaboration with the trendy brand Wakuku resulted in nearly 1,000 cups sold daily on the launch day, with the co-branded package selling out in advance and a 1,100% increase in member acquisition efficiency compared to the previous week [2] - On the day of the autumn equinox, order volume increased by 458% year-on-year, with some stores seeing sales growth exceeding 1,000% and multiple cities experiencing order increases over 600% [2] - Nearly 70% of cities reported order growth exceeding 200%, setting new sales records for the brand [2]