馨田·2025第21届中国火锅产业大会在渝召开

Core Insights - The 21st China Hot Pot Industry Conference was held in Chongqing from September 19 to 21, focusing on deepening collaboration and innovation within the hot pot industry, aligning with national policies for high-quality service industry development [1][2] Group 1: Conference Themes and Objectives - The conference theme was "Boundaryless Integration, Intelligent Manufacturing New Chapter - Efficiency Revolution of the Hot Pot Full Chain," analyzing the current state of the industry from various dimensions including digital technology application, supply chain optimization, category innovation, and cultural output [2][4] - Key strategies proposed include establishing a comprehensive standard system for the hot pot industry, promoting smart digital standards, fostering innovation communities for technology transfer, expanding international exchanges for global brand outreach, and strengthening talent strategies to support industry upgrades [4][5] Group 2: Industry Reports and Insights - Multiple industry reports were released, including "Ten Keywords for the Future Development of Hot Pot," providing clear development guidance for industry practitioners, and the "2025 China Hot Pot Industry Big Data Consumption Report," offering data support for product development, market positioning, and marketing strategies [5] - The "Hot Pot Going Abroad Guide" was also presented, aimed at assisting hot pot enterprises looking to expand into overseas markets [5] Group 3: Innovation and Product Development - The conference featured discussions on supply chain competitiveness, consumer scenario reconstruction, and online-offline marketing collaboration, with representatives from leading brands sharing insights on overseas strategies, regional expansion, digital operations, and cultural empowerment [7] - A product innovation showcase was held, where nearly a hundred new hot pot products were released, alongside a tasting event to experience unique hot pot offerings [10]