Core Viewpoint - The company actively organized a financial education campaign themed "Protecting Financial Rights and Supporting a Better Life" in response to regulatory requirements, aiming to enhance investor knowledge and protect their rights [1][22]. Group 1: Campaign Activities - The company created an original promotional poster focusing on the risks of using credit cards for stock trading, utilizing a clay style design to effectively convey the message that such actions are risky [4]. - A knowledge quiz on fraud prevention was conducted through Xiaohongshu, featuring scenario-based questions to help investors recognize illegal securities activities and understand their rights [5][12]. - The campaign included the production of an original anti-money laundering infographic and video, which aimed to educate investors on fraud prevention and rational investment practices [14]. Group 2: Engagement and Impact - The quiz was designed to enhance participant engagement through realistic scenarios, improving the effectiveness of investor education by making it interactive and relatable [13]. - The campaign achieved significant outreach, with a total of 8,639 interactions across various media platforms, and over 200 interactions on Xiaohongshu, indicating a successful promotional effort [19]. - The company emphasized the importance of transitioning investor education from passive reception to active participation, aiming to deepen knowledge and enhance capabilities [22]. Group 3: Future Outlook - The company plans to build on previous experiences and tailor future activities to meet investor needs, utilizing diverse media formats to improve outreach and effectiveness [22]. - Continuous efforts will be made to promote fraud prevention and rational investment knowledge, guiding investors in making informed financial decisions [22].
华富基金关于“2025年金融教育宣传周”相关宣传活动总结报告
Xin Lang Ji Jin·2025-09-22 09:55