一封道歉信，海内外两个版本，始祖鸟被指“双标”！客服回应

Core Points - Arc'teryx, an outdoor brand, faced a trust crisis following an art event in the Himalayas that raised concerns about ecological impact and brand credibility [2][5] - The company issued an apology on domestic social media, acknowledging the need for a more professional assessment of artistic boundaries and a greater humility towards nature [2] - A contrasting apology was issued on overseas platforms, which implied that the responsibility lay with the "Chinese team," leading to accusations of double standards in their public relations strategy [5][7] Company Background - Arc'teryx is a high-end professional outdoor brand based in Vancouver, Canada, and is a subsidiary of Amer Sports [7] - In 2018, Anta Group led a consortium to acquire Amer Sports for €4.6 billion, implementing a strategy of simultaneous globalization and localization for Arc'teryx's growth [7]