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(乡村行·看振兴)延链补链 创新赋能:浙江天台传统茶产业开“新芽”
Zhong Guo Xin Wen Wang·2025-09-22 10:36

Core Insights - The traditional tea industry in Tiantai County, Zhejiang, is experiencing innovation and growth through extended production cycles and improved processing efficiency, leading to new market opportunities [1][2]. Industry Overview - Tiantai County has a forest coverage rate of 70% and suitable climate conditions for tea cultivation, with a history of tea planting dating back to the Three Kingdoms period [1]. - The county currently has 100,000 acres of high-standard tea gardens and over 30,000 tea farmers, producing two national geographical indication products: Yunwu tea and Huang tea [1]. Production and Processing - The tea processing period has been extended from March to October due to the expansion of summer and autumn tea processing, significantly increasing the total production value [2]. - Tiantai Donghong Tea Industry Development Co., Ltd. reports daily purchases of over 1,000 pounds of summer and autumn tea leaves, resulting in more than 200 pounds of finished tea [1][2]. Innovation and Product Development - Zhejiang Minglong Tea Industry Co., Ltd. is introducing creative products that cater to younger consumers, such as tea tablets that do not require brewing [2][4]. - The company has established a "Quality Tea System" to ensure product quality, with plans to increase the area of tea gardens from 400 acres to approximately 1,000 acres by the end of the year [4]. Market Trends - There is a noticeable trend of younger consumers driving tea consumption, prompting companies to adapt their products to meet these preferences [4].