新剧涉辱华言论，韩国女演员全智贤多国际大牌代言内容被撤

Group 1 - The core viewpoint is that brands commonly remove advertisements or suspend collaborations with celebrities involved in negative news, as seen in the recent controversy surrounding South Korean actress Jun Ji-hyun [1][2] - Following the backlash against Jun Ji-hyun's drama "The Circle of Storms," brands such as Louis Vuitton, La Mer, and Piaget have removed her related advertisements and promotional materials from their official Weibo accounts [1] - The controversy has sparked discussions on social media, with topics related to Jun Ji-hyun trending, indicating significant public interest and potential impact on brand reputation [1] Group 2 - The phenomenon of brands suspending collaborations with celebrities due to negative publicity is not new, as demonstrated by the earlier case of actor Kim Soo-hyun, who faced backlash over his association with actress Kim Sae-ron [2] - Industry commentator Zhang Shule suggests that terminating partnerships with problematic celebrities can serve as a form of "self-cleaning" for brands, allowing them to dissociate from negative sentiments and potentially enhance their positive image [2] - Quick action in terminating collaborations is emphasized as crucial for brands to mitigate the impact of negative publicity and maintain their value positioning in the market [2]