A2Z Cust2Mate Signs Toys "R" Us and The Red Pirate in Landmark Retail Media Deals

Core Insights - A2Z Cust2Mate Solutions Corp. has achieved a significant milestone in its retail media strategy through a new advertising agreement with Toys "R" Us Israel and The Red Pirate [1] - This partnership allows these well-known toy retail chains to engage directly with consumers via Cust2Mate's innovative smart carts, enhancing the shopping experience [1] Company Summary - A2Z Cust2Mate Solutions Corp. is recognized as a global leader in smart retail technology [1] - The company is focused on transforming traditional grocery shopping into interactive retail media experiences [1] Industry Summary - The collaboration with major toy retail chains signifies a growing trend in the retail industry towards integrating technology and advertising to improve customer engagement [1] - The use of smart carts represents an innovative approach to retail media, potentially setting a precedent for future developments in the sector [1]