Yahoo Finance·2025-09-22 11:18Core Viewpoint - Google is facing a trial regarding its digital advertising practices, which have been deemed monopolistic by a U.S. District Judge, potentially leading to significant changes in its advertising business model [2][5]. Group 1: Trial Details - The trial is set to begin in Alexandria, Virginia, focusing on Google's conduct in digital advertising that has harmed competition and affected online publishers' revenue [2]. - The trial will last for two weeks, with the judge expected to issue a ruling on how to restore fair market conditions, although a decision is unlikely before the end of the year [3]. - Google plans to appeal the previous ruling that labeled its ad network as a monopoly, but appeals can only be filed after the remedy is determined [4]. Group 2: Implications for Google - The case, initiated in 2023, threatens Google's extensive digital advertising network, which generates a significant portion of the $305 billion in revenue for its parent company, Alphabet Inc. [5]. - If the Justice Department's proposal is accepted, it may lead to Google being ordered to sell parts of its ad technology, which could disrupt the internet ecosystem according to Google's legal team [6]. - Google asserts that it has already made sufficient changes to its "Ad Manager" system to address the issues raised in the monopoly ruling [7].