Mei Ri Jing Ji Xin Wen·2025-09-22 11:28Core Viewpoint - The recent launch of the Jinling Huating Phase II project in Shanghai achieved remarkable sales, with a total sales amount of 9.843 billion yuan, indicating strong demand in the real estate market despite economic challenges [1][9]. Group 1: Sales Performance - The Jinling Huating Phase II project sold out its 120 units within a short period, with an average total price exceeding 82 million yuan per unit [5][9]. - The project attracted 227 effective customer groups during a 4.5-day subscription period, resulting in a subscription rate of approximately 189% [2][9]. - The most expensive unit in the project, a top-floor duplex, has an area of 865 m² and a total price exceeding 282 million yuan, making it the highest-priced new home in Shanghai [6][9]. Group 2: Market Context - The overall real estate market in Shanghai has seen increased activity, with 22 projects opening for subscription in the past week, and several projects recording subscription rates above 100% [10][11]. - The market is characterized by a significant increase in supply, with a 454.98% week-on-week rise in new listings, primarily focused on mid-to-high-end products [10][11]. - Despite the positive sales performance, the chairman of Kerry Properties expressed caution regarding the short-term economic and real estate market challenges, emphasizing the need for vigilance [9].