抖音创作者大会生活服务交流会举办，相关创作者数量同比增长47%

Core Insights - The Douyin Life Service Creator Conference highlighted significant growth in creator engagement and transaction volumes over the past year, with creator numbers increasing by 47% and live-streaming transactions rising by 52% [1] Group 1: Creator Growth and Engagement - The number of creators in the Douyin group buying center increased by 47% year-on-year, while those publishing life service-related videos grew by 52% [1] - The number of creators with over 10,000 followers rose by 29% [1] - Daily submissions of quality short videos increased by 25%, and the number of videos with over 1 million views and 100,000 likes more than doubled [1] Group 2: Live Streaming and Transaction Performance - Live streaming sessions saw a 128% increase, with live-streaming transactions driving a 52% year-on-year growth for merchants [1] - The number of live streams generating over 5 million in transactions grew by 89%, and the number of creators with cumulative live-streaming transactions exceeding 10 million increased by 70% [1] Group 3: Future Development Directions - The platform will focus on high-quality content and online collaboration between merchants and creators in the coming year [2] - Innovations in live streaming, such as auction and concert live streams, will be encouraged [2] - The recognition scope for seed content transactions has been expanded, allowing transactions made within 14 days of viewing seed videos to be counted towards creator evaluations and commissions [2] Group 4: Creator Experiences and Insights - Notable creators shared their experiences, emphasizing the importance of authentic content and audience engagement [2][4] - Olympic champion Deng Yaping discussed her transition from sports to lifestyle content, highlighting the public's interest in both her achievements and everyday experiences [2] - Comedian Pan Changjiang and his daughter shared their journey of exploring cities through Douyin, emphasizing the value of genuine life documentation over mere traffic [2] Group 5: Content Quality and Business Growth - Creators agreed that high-quality content is fundamental to driving business growth and user trust [4] - Successful strategies included creating engaging content that resonates with audiences, as demonstrated by various creators who have significantly increased their follower counts and transaction volumes [4]